Product Listing

• Unlimited products
• Unlimited categories and subcategories
• Unlimited attributes (sizes, colors, etc.)
• Unlimited features (style, season, trend)
• Unlimited combinations
• Unlimited product images
• Product images for each product combination
• Add product textures and custom colors
• List product dimensions
• Choose product conditions (new, refurbished)
• Product references (EAN-13, JAN, UPC)
• Display unit prices on products
• Customize product fields
• Catalog mode (same features, without checkout)

Digital Products

• Sell MP3s, software, photos, music, files
• Sell physical and digital services
• Supports all file types (.pdf, .jpg, .epub, etc.)
• Download expiration by date or duration
• Downloadable product packs
• Limit the number of file downloads
• Easy-to-use file uploader
• Features management for digital products

Catalog Management

• Import CSV files of products
• Automatic product combinations generator
• UPC code fields
• Inventory management
• Inventory tracking by product and variations
• Inventory archives
• Inventory valuation (PMP, FIFO LIFO)
• Organize products by price, name or inventory
• Manage physical stock across warehouses
• Upload manufacturers product list
• Manufacturer management
• Supplier management
• Restocking alerts (configurable)
• Generate supply orders
• Stock evaluation based on product packs
• Segment product categories by customer groups
• Edit product tags
• Create bundled product packs
• Link products with accessories
• Price impact by feature

Shipping

• Unlimited shipping carriers
• Unlimited destinations
• Offer shipping for any service
• Carrier restrictions by zones
• Carrier restrictions by customer group
• Max package size by carrier
• Set and sort by carrier speed
• List shipping options by price
• Shipping discounts
• Charge delivery fees
• Taxable shipping fees
• Handling charges
• Gift packaging fees
• Fees by price or weight
• Shipping option by group
• Estimates for postal charges
• Recycled packaging option
• Free shipping option
• Store pickup option
• Package tracking
• Email notifications for delivery statuses
• Schedule email with tracking information
• Separate billing and shipping addresses

Payments

• Integrations with major payment providers
• Unlimited payment options
• Pay by check
• Pay by bank wire
• Payment upon delivery (COD)
• Filter payment by country or currency
• Filter payment by customer groups
• Payment setup for multiple countries

Taxes

• Unlimited tax rules
• Unlimited currencies
• Taxes set by country, state
• Configure eco tax
• Cron job for automatic exchange rate updates

User Friendly Back Office

• Ergonomic back office and navigation
• Manage from any device with responsive design
• Add quick access shortcuts and links
• Comprehensive help feature
• Back office universal search 

Shop Management

• One click module activation
• Preview new pages before launch
• WYSIWYG Text editor
• Manage your shop from any configured language
• Manage and process customer orders
• Quickly access customer account information
• Set minimum purchase quantity
• Bookmark products and pages with one click
• Customize order statuses
• Predefined order messages with specific triggers
• Application of discount codes to orders
• Partial deliveries for back ordered products
• PDF invoices with product images
• PDF delivery slips with product images
• Printer-friendly logo for PDF’s
• Complete and partial product return management
• Maintenance mode
• Authorize IP addresses in maintenance mode 

Multi-shop management

• Control multiple stores via one back-office
• Multiple currencies
• Multiple languages
• Multiple domains
• Catalog management by shop
• Catalog management by shop group
• Theme configuration by shop
• Dedicated URL with set language and currency
• Allocate carriers by shop
• Split or separate stock into specified shops
• Shared cart orders by shop or shop group
• Invoices by shop
• Store promotion across all or one shop

Shop Customization

• Customize the store without modifying code
• Live template customization
• Add unlimited modules to front and back office
• Upload your brand’s favicon
• Insert attractive advertisement banners
• Modify homepage content and images
• Display featured products on homepage
• Display bestsellers on homepage
• Customize product displays
• Highlight available payment options
• Adapt logo size by screen size
• Customize informative pages through a CMS
• Add unlimited content pages
• Store locator address with hours of operation
• Legal notices (Privacy Policy, Terms of use)
• Easy navigation with footer resource links

Analytic Reporting

• Real-time analytics dashboard
• Strategically placed Intelligent KPI’s
• Export newsletter subscriber lists
• Live notifications in the back office
• Track visitor activity
• View customer profiles and demographics
• Order and sales reporting
• Affiliate statistics
• Newsletter statistics
• Google charts visualizations
• Add Google Analytics Enhanced Ecommerce
• Keyword reports
• “Pages not found” management
• Geolocalization
• Searches in the shop
• Shipping carrier statistics
• View best suppliers
• Best performing categories, coupons, products
• Conversion rates per category
• Customer interaction statistic
• Report of products added to wish list
• Out of stock notices
• Abandoned cart information
• Integrated forecasting tools
• Overview of inventory levels and availability
• Catalog reminders (sold out, inactive products)

Pricing Rules

• Run promotions for products or categories
• Promotions for customer, customer group
• Promotions for brand, supplier, attribute
• Promotions for country, region
• Set the sale duration and expiration
• Quantity discounts by percentage
• Quantity discounts by fixed amount
• Percentage discounts by threshold
• Free gifts promotions by product line
• Threshold Free shipping offers by carrier
• Specific product discounts in the basket
• Prioritize cart promotions
• Enable or disable stacked promotions
• Generate alphanumeric discount codes
• Include “Sale” ribbon on products
• Display promotion discount percentages
• List selected discounts at checkout
• Automatic pricing rules application in the basket
• Offer discounts on items in customer carts

Digital Marketing

• Newsletter subscriptions
• Automated follow-up emails
• Loyalty programs
• Refer-a-friend program
• Affiliate program tracking and management
• Create coupons and vouchers
• Display select coupons at checkout
• Coupons for shipping and postage
• Send emails through personal SMTP servers
• Upsell functionality in the cart
• RSS feed subscription
• Export products to major search engines
• Multi-tier pricing
• Recently viewed products
• Cross sell products to increase revenue
• Provide and display updates through RSS feeds
• Social media page links
• social media “share”buttons
• Promotions display box
• Affiliate marketing opt-in
• Export products to shopping search engines
• Marketplace integrations

SEO – Search Engine Optimization

• Search engine friendly schema markup
• URL rewrites (Friendly URL)
• Dedicated URL for each product
• Canonical URL/ redirects: no duplicate content
• Redirect disabled products to other products
• Google sitemap
• Auto generated site map
• Automatic robot.txt files
• Automatic .htaccess files
• Permalinks
• Meta title, tags, description and keywords
• W3C Compliant
• Tag cloud

Customer Management

• Create orders from the Back Office
• Create customer accounts from the Back Office
• Add/remove products from orders by reference
• Add/remove products from orders by name
• Send emails via the contact form
• Connect with customers via email
• Modify shopping carts after orders placed
• Send welcome emails upon registration
• Search existing customers by name
• Directly send preconfigured payment links
• Centralized messages from contact form
• Multiple recipient contact form
• Customer contact history
• Easily access customer chat and order history
• Organized user experience
• Personalized customer experience
• Set required fields
• Individual message status and color

Localization and Translations

• Over 70 translations available for free
• Geolocation (Detect customer locations)
• Import and export language packs in seconds
• Adapt translations without modifying code
• Import country units (dimensions, weight)
• Regional tax management (Zip Code for USA)
• Time zone set by location
• Date and time formatting by regions
• Phone number formatting by regions
• Adapted address format by country
• Currency specific formatting

Optimized Shopping Experience

• Modern basic template
• Large graphic displays on default home page
• Friendly user experience
• Layered navigation (filter products by features)
• Powerful on site search tools
• Enhanced footer with easy access links
• Quick product search
• Alias on-site search (for typos and synonyms)
• Ajax on-site search
• Shop from any device (mobile responsive)
• Side by side product comparisons
• “Send to a friend” from product page
• Filter products by attributes, keyword or price
• Back-in-stock email notifications
• Sort products by relevance, price, etc.
• Shop products by supplier
• Shop products by manufacturer
• Customers can shop in their desired language

Product Display

• Unlimited pictures with automatic resizing
• Multiple pictures or views per product
• jQuery Zoom on product photos
• Fancybox Zoom on product photos
• Add watermarks to product pictures
• Short product descriptions
• Comprehensive product descriptions
• View customer comments on products
• Read customer reviews
• Double price display: with or without taxes
• Display available quantities
• Product stats: purchased on, remaining units
• Select number of products to display per page
• Product quick view
• Printer-friendly versions of product pages
• Download product documents (user guide)
• Display other products in the same category
• Display product categories
• Display products in grid or list product views
• Shop in preferred language
• Shop in preferred currency

Intuitive Checkout

• One page checkout
• Guest checkout
• Instant Field Validation
• Reorder in one click
• Set minimum order amount
• Backorder or pre order products
• Ajax cart (no page reload)
• Gift wrap option
• Billable gift wrap
• Include custom gift messages
• Sale conditions validation at checkout
• Preview cart content
• Add to cart confirmation
• Checkbox to accept terms and conditions

Customer Accounts

• Customer login and password
• Send messages via the customer account
• Review returned order information
• Access customer order history
• Manage multiple shipping addresses
• Add products to favorite list
• Add products to one or more wish lists
• Unique wishlist link
• Share wishlist by email
• Set wishlist priority
• Manage newsletter subscription opt-ins
• Order status updates

Security

• PCI Compliance Ready
• SSL compliant
• Secure back office
• Multiple back office user accounts
• Set security permissions for each employee
• Track employee activity
• Set password expiration
• Password and cookie encryption
• Protected from known vulnerabilities (XSS, CSRF, SQL injections, etc.)
• Protected from file inclusions
• Protected from path traversal attacks
• Protected from email header injections
• Passwords encryption in database
• Cookies encryption
• Block repeated attempts to recover passwords
• Support PDO or MYSQLi
• HTML purifier for safer HTML code

Upgrades

• Backup of the database and any files
• Upgrade rollback to previous version
• Database backup manager
• Translation backups
• 1-click upgrade
• Automatically searches for updates

Technology Tools

• Utilizes the MVC pattern and object paradigm
• Supports APC, XCache, Memcache
• SQL Manager: run and save SQL queries
• Use SQL to view and export tables and fields
• Create PDFs from SMARTY templates with TCPDF
• Web Service Integration with a CRM, ERP, etc.
• Subdomain management

Modules API

• Automatically check for the latest versions
• Find modules by name or function
• API modules with update notifications
• Sync Addons purchases from back office
• Set module permissions for each employee