Search Engine Optimization (SEO) is simply speaking manipulating their content and the dissemination of information about them on the Internet that the page will stay for a long time at high places (usually is taken into account the top ten results or the first page of results) on the lists of search engines generated after typing in a search engine key words associated with the content of the page (in general profile of some company). Positioning today is basically mandatory for every kind of business - without it the existence of the website does not make sense, unless our industry is very niche or we do not want to over-publicize and co-operate with a closed group of partners. In most cases, however, web page and especially online store, require careful positioning, which is not a single procedure, but rather a constant care over the position in the search engines. You have to remember that the higher the competition, the more effort you put in effectively positioning.

This treatment gives us a number of benefits. First of all, page or onilne store are visible. This is the basis - even the last place on the search list after typing keyword is the existence of the page on the network for a typical network user who answers for asked questions search ussualy at the first page of results. If we find ourselves in the top three "top results", it will provide us a lot more sites enter and as a result - increased sales and interest in our offer.

What can we do by ourselves to make webpage positioned? Some of these actions do not require expertise. Certainly a good idea to add our site to directory of companies in the relevant section / thematic sector - the more such adds, the better. It is important to add the link to the site/store and type in the keywords respectively. Another simple method to increase the popularity of our page is called metatags.

This information is entered on the website immediately before the correct code (section BODY). Metatags, or metadata, always begin with the <META> tag in the <HEAD> section (Header) pages. Metatags serve to provide search engines with information about the page. They allow you to provide information to different systems. Google reads the metatags in HTML and XHTML, regardless of the language on the page.

How to fill in metatags in our stores or online CMS systems? Here is a brief description.

1. The title of the page for the browser <title> - give here a very short page name visible in the list of search results,
2. Description-abstract <meta name = "description"> - you should enter a short, few sentence description of your business profile. Usually, the contents of the metatag is later used as part of a short description of the page, shown on the search results list.
3. Keywords <meta name = "keywords"> - Enter keywords here. No more than about 8-10 - usually because the search engines take into account only the first few. This may include: the kind and type of sold goods or services, brand goods industry (eg. Visage, construction) or the names of the offered products. They must be separated by commas.

Best to do so that each of our subpage was supplemented with metatags.